What we do
How football clubs
make money off the pitch.
The Sports Finance Institute is the independent source on club revenue. The research is free, the scan is free, and advisory is there when a club wants help doing the work.
What we do
Research. Scan. Advise.
865 best practices behind club revenue, by area, each with the steps to put it in place. Free to read, for every club.
Read the practicesWe read a club's public pages against more than 700 commercial practices: in place, a gap, or not visible from outside. Free, and read by a person.
Request the free scanWhen a club wants help doing the work: a full report, a monthly programme, the build. Advisory is how the Institute is funded.
Advisory and pricingOff the pitch
Where the money is made, written down.
The squad is the passion. The business around it pays for it. These are some of the revenue lines the practices cover, each with the steps to put it in place.
Conferences, concerts, tours and events: how clubs use the ground on the days there is no match.
Pricing, bundles and payment plans that fill seats without discounting the badge.
Pre-order, shorter queues and a better range: matchday food and drink done properly.
Tiers with benefits worth paying for, so matchday fans become members.
Priced inventory, reported reach and packages that renew.
A webshop, drops and collaborations that sell beyond the kit launch.
Tickets, shop and app in one place, so the club knows who its fans are.
Owned channels and formats that keep fans close between matchdays.
The whole club
10 areas. 865 practices. Free to read.
Every area of the club that earns, each with its best practices and the steps behind them. Built from a research library you can read too.
Fill seats and price them right.
85 practicesGrow spend per head on matchday.
61 practicesTurn the badge into a retail engine.
72 practicesConvert fans into recurring revenue.
105 practicesPrice, package and prove your inventory.
107 practicesOwn the fan relationship end to end.
120 practicesThe stadium as a 365-day asset.
56 practicesOne connected data layer for the club.
134 practicesProtect and grow squad value.
55 practicesTurn development cost into player value.
70 practicesWho we work with
Clubs, leagues and the people who back them.
See where the club stands from the outside, read the practices for each area, and get help doing the work when you want it.
The same method across every club of a league: a scan of each club, a view of the league and a workshop. Nothing ranked in public without consent.
A commercial review of a club before you invest, lend or sponsor. Not a valuation, and not legal or financial due diligence.
The Institute was founded by Manuele Creatini. About the Institute
The free club scan
Leave your club’s website. A person reads it and writes back.