Commercial · 105 practices
Membership & Loyalty
Predictable revenue beats big matchdays. Tiers and benefits worth paying for turn fans into subscribers.
- 01
Move joining and renewal fully online
Join in two minutes on a phone; renew in one click from an email.
Impact high · effort low
How to do it
- Try your current joining and renewal journey on a phone and write down every step, form field and delay a new member meets.
- Cut the join form to the essentials: name, contact, tier and payment, and take everything else later by email.
- Send renewal emails with a personal link that opens the renewal page with details already filled in.
- Keep a simple paper or desk route for members who need it, but make online the one you promote everywhere.
- Each month compare joins and renewals by channel and track where people abandon the form, then fix that step first.
- 02
Introduce auto-renewal with opt-out
Default continuation with clear notice, the biggest retention lever there is.
Impact high · effort medium
How to do it
- Check the legal and payment rules in your country for automatic renewal, and agree with your adviser what notice members must receive.
- Choose a payment method that supports repeat payments, such as card or direct debit, and set it up with your provider.
- Write the terms in plain words, covering how renewal works, when notice is sent and how to opt out.
- Send a clear reminder before each renewal date with a one-click way to cancel or change tier.
- Track renewal rate, opt-outs and complaints each season, and adjust the notice wording if members feel surprised.
- 03
Build a tiered benefits ladder
Youth, standard, premium/patron, each tier with visible, real benefits.
Impact high · effort medium
How to do it
- List the benefits you can deliver today, with their real cost, and separate those everyone gets from those that can be reserved for higher tiers.
- Design three tiers, such as youth, standard and premium, with a clear price step and visible benefits at each level.
- Make sure every benefit is something you can actually deliver, with an owner and a date in the season calendar.
- Show the tiers side by side on the join page so fans can compare and see what moving up gives them.
- Review each season how many members sit in each tier and how many moved up or down, and refine the benefits.
- 04
Launch a youth membership
Cheap kids tier with its own pack and matchday moments, the future base.
Impact high · effort low
How to do it
- Decide the age range for youth members and set an affordable price that families can say yes to easily.
- Create a small welcome pack, such as a card, a sticker set or a scarf, that the child can show off.
- Plan a few youth moments in the season, such as walking out with the team or a signing session, and add them to the calendar.
- Promote the tier through schools, the academy, the matchday stand and your own members' families.
- Track youth sign-ups, how many attend matches and how many move on to the full tier as they age.
- 05
Clean and consent the member database
Valid emails, GDPR-clean consent, deduplicated records, do it once, properly.
Impact high · effort low
How to do it
- Export every contact list you hold, such as members, ticket buyers and newsletter subscribers, into one sheet with a column for the source.
- Write down the rules for matching records, using email, phone or member number, and merge only exact matches.
- Remove invalid addresses and duplicates, and mark each record with whether consent for email is on file and when it was given.
- Send a short consent request to those without clear consent, with a simple link to confirm their choices.
- Set a monthly routine for adding new contacts and review the count of valid, consented contacts to see if the base is growing.
- 06
Report retention monthly
Renewals, new joins, lapses and cohort trends on one page every month.
Impact high · effort low
How to do it
- Decide the few measures to report: renewals, new joins, lapses and members by tier, taken from your membership system.
- Build a one-page template in a shared sheet, with this month and the same month last year side by side.
- Add a cohort view showing how many members from each joining season are still active.
- Send the page to the commercial lead and the board on a fixed day each month, with two lines on what changed and why.
- Use the page to agree one action per month, and check next month whether the measure moved.
- 07
Run a lapsed-member win-back
Personal outreach to last season's non-renewers within 60 days of lapsing.
Impact high · effort low
How to do it
- Pull the list of last season's members who did not renew, with contact details, consent status and the date their membership ended.
- Call or message each of them personally soon after their membership lapsed, asking a simple question about why they did not renew.
- Offer a clear way back, such as a simple rejoin link and, where affordable, a small welcome-back gesture.
- Record every reply and reason in the sheet, and note who has rejoined, declined or not responded.
- Review the share of lapsed members recovered and the main reasons given, and use those reasons to improve the next renewal round.
- 08
Reserve high-demand match sales for verified members
Open sales for the biggest fixtures to verified members first, which protects home atmosphere and limits away-fan infiltration.
Impact high · effort low
- 09
Give members priority access to high-demand matches
Build the core membership around priority access, loyalty points or tiers for attendance, exclusive content and early access offers.
Impact high · effort low
- 10
Hold all fan data in one central profile
Bring ticketing, shop, app and membership records into a single view of each fan across channels and languages.
Impact high · effort high
- 11
Run a free loyalty tier alongside the paid membership
Offer a free registered tier with welcome rewards and a paid tier with richer benefits, so fans choose their level.
Impact high · effort medium
- 12
Release unused season seats for resale
Let holders release seats they cannot use and resell them, so empty seats earn revenue and the stand looks full.
Impact high · effort medium
- 13
Sell personal seat licences to fund stadium upgrades
Offer long-term seat rights for a one-off fee to finance stadium improvements and reduce reliance on debt.
Impact high · effort high
- 14
Offer exclusive rewards personalised to each fan
Use what you know about each fan to personalise prizes and experiences, and keep some rewards exclusive to members.
Impact high · effort medium
- 15
Segment fans by loyalty type and matchday habits
Split the database by criteria such as age, consumer type, loyalty type and matchday habits, and use the segments in campaigns.
Impact high · effort medium
- 16
Convert existing CRM records into a founding member base
Take the fans already in your CRM and invite them into the membership with personalised offers and discounts.
Impact high · effort low
- 17
Remove friction from joining, renewing and attending
Audit joining, renewal and matchday steps for new friction, since friction drives fans away more than lost motivation.
Impact high · effort medium
- 18
Tie mobile tickets to named identities to recognise loyalty
Issue mobile tickets linked to real identities so you know who attends and can recognise loyalty.
Impact high · effort medium
- 19
Run official club-controlled resale for members
Bring resale under club control so prices stay fair, tickets remain authentic and members are protected.
Impact high · effort medium
- 20
Award loyalty points for memberships, merchandise and attendance
Give points for buying memberships, season tickets and merchandise and for attending games, plus competitions.
Impact high · effort medium
- 21
Run ticketing and membership on a single platform
Manage tickets and memberships in one system with personalised automations, rather than separate tools.
Impact high · effort high
- 22
Issue a digital member card
Wallet-app card with QR for entry, discounts and event check-in.
Impact medium · effort medium
How to do it
- Check whether your membership system can issue a digital card that works in a phone wallet, and list what it needs to connect to your gates.
- Decide what the card does first: show membership, scan at entry, or unlock a discount, and keep it simple.
- Test the card with a small group of members, including older ones, and fix any problem before the wider launch.
- Send members a short guide with screenshots on how to add the card to their phone, and offer help at the ground.
- Review how many members have added the card and how often it is used, and use that data to improve benefits.
- 23
Design a new-member onboarding journey
Welcome pack, first-month emails and an early experience that confirms the choice.
Impact medium · effort low
How to do it
- Map the first month after joining and list what a new member currently receives, and when.
- Write a short series of emails: a welcome on day one, how to use benefits, a note about the next match and a check-in.
- Prepare a welcome pack, physical or digital, with the card, a message from the club and a first reason to visit.
- Invite new members to a first experience, such as a stadium tour, a matchday welcome point or a meet-up.
- Compare early attendance and renewal between members who finished the journey and those who did not, and refine it.
- 24
Offer direct debit and instalments
Monthly payment options remove the annual-fee hurdle for families.
Impact medium · effort low
How to do it
- Check with your payment provider how monthly direct debit or card instalments work, including costs, failed payments and the paperwork required.
- Set the monthly price so the total across the year matches the annual fee, and explain this clearly on the join page.
- Add monthly payment as an option next to the annual fee in the join and renewal flow.
- Set up a routine for failed payments: an automatic reminder, a phone call and a clear deadline before access is paused.
- Track how many members choose monthly, how many payments fail and whether the total member numbers rise.
- 25
Run a member-only events calendar
Open training, meet-the-squad, kids' days: planned for the season, not ad hoc.
Impact medium · effort medium
How to do it
- Ask the first team, coaches and staff what member access they can offer in a season, such as open training, a meet-the-squad evening or a kids' day.
- Fix dates for the whole season in one calendar and publish it on the join page so fans see the value up front.
- Assign an owner for each event, with a simple plan for registration, capacity and safety.
- Invite members by email with a booking link, and send a reminder a few days before.
- After each event record attendance and ask a quick question, then review which events members valued most.
- 26
Wire member discounts into ticketing and merch
Benefits redeemed automatically at checkout, not claimed at a counter.
Impact medium · effort medium
How to do it
- List every benefit that involves a price reduction or access, and note where it is claimed today and by whom.
- Ask your ticketing and shop providers whether they can recognise a member at checkout, by login or by a code.
- Connect your membership list to those systems so the right price appears automatically for members who sign in.
- Test the whole route with a few real members for tickets and merch, and fix anything that blocks or confuses them.
- Review redemptions per benefit each quarter and compare them with membership numbers, to see which benefits are really used.
- 27
Score member engagement
Opens, attendance, redemptions: flag disengaged members before renewal.
Impact medium · effort medium
How to do it
- Choose a few signals you can already collect for each member, such as match attendance, email opens, shop purchases and benefit use.
- Give each signal a simple score in a shared sheet and add them to create a low, medium or high engagement level.
- List members with low scores several months before renewal and decide who contacts them and how.
- Send those members a personal message or call, with an invitation to something they would enjoy.
- Compare renewal between engagement levels at season end to check whether the scores predicted lapses, then adjust them.
- 28
Convert match buyers into members
Offer membership at and after ticket purchase, priced against 2–3 matches.
Impact medium · effort low
How to do it
- Look at your ticket buyers and find those who bought single matches but are not members, with consent to receive email.
- Work out a membership price that is clearly less than the cost of a few matches, and check that the benefits justify it.
- Add a membership offer to the ticket checkout and the confirmation email, showing the saving in simple words.
- Send a follow-up email within a few days of the match to buyers who did not join, with a direct link.
- Track how many single-match buyers joined, and how many of them renewed the following season.
- 29
Create a premium / patron tier
A higher tier with hospitality touches for fans who want to give more.
Impact medium · effort medium
How to do it
- Ask your best supporters and sponsors what they would like in a premium tier, such as a better seat, a dinner or a visit.
- Choose a small number of benefits that cost you little but feel special, and cap the numbers so they stay scarce.
- Set a price that clearly reflects the extra value, and name the tier something that fans would be proud to hold.
- Invite likely fans personally, starting with long-standing members and donors, before opening the tier to everyone.
- Review how many joined, how many renewed and what the benefits cost, and decide whether to expand or adjust.
- 30
Launch member-get-member referrals
Reward both sides; loyal members are the most credible acquisition channel.
Impact medium · effort low
How to do it
- Decide a reward that both the member and the friend receive, such as a gift, a discount or a pass to an event.
- Give each member a personal link or code they can share, and set up your system to record who referred whom.
- Announce the scheme in the newsletter, on the member card and at the ground, with a simple message and a clear deadline.
- Thank referrers publicly and send the rewards promptly, so word spreads that it works.
- Count referrals, new members won and reward costs each season, and compare this with the cost of your other ways of finding members.
- 31
Set a member communications rhythm
A monthly members' newsletter with genuine inside content, not fixtures reprints.
Impact medium · effort low
How to do it
- Agree a monthly publishing day, an owner and a short list of the kinds of content members would value, such as player interviews or behind-the-scenes photos.
- Ask staff and players for access, and build a simple bank of stories before the first issue goes out.
- Write a short newsletter in a consistent format with a clear subject line, one main story and one link for action.
- Add a regular section for member news, such as event dates, benefits and a thank-you.
- Check opens and clicks monthly, ask members what they enjoy, and drop sections that few people read.
- 32
Bundle a family membership
One household price covering adults + kids beats four separate decisions.
Impact medium · effort low
How to do it
- Look at how families currently join and pay, and see how many households hold several separate memberships.
- Define the family bundle, such as two adults and a number of children, and price it clearly below the separate fees.
- Add the bundle to the join and renewal pages, with a simple form that takes all household members at once.
- Offer family-friendly benefits, such as a kids' event or a matchday welcome, so the price feels justified.
- Review the number of family households, renewals and average revenue per household against the previous season.
- 33
Run an annual member survey with NPS
Ask, publish the results, and visibly fix the top two complaints.
Impact medium · effort low
How to do it
- Write a short survey of a few questions, including a recommendation question and an open box for comments, and send it to all members.
- Choose a time after a run of home matches, and send reminders to those who have not replied.
- Read the answers, group the comments by theme and pick the top two complaints you can fix this season.
- Publish the results and what you will do about them to members, with a named person responsible.
- Next year ask the same questions again and compare scores, to see whether the fixes were noticed.
- 34
Review membership economics annually
Fee mix, cohort retention and benefit costs, priced as a portfolio.
Impact medium · effort low
How to do it
- Gather the year's data in one sheet: members by tier and fee, renewals by cohort, and the cost of each benefit.
- Work out the net income per tier after the cost of benefits, and mark any tier that loses money.
- Compare your fees and benefits with those of similar clubs, using public information only.
- Draft changes to prices, tiers or benefits for the coming season and test them with a few members.
- Present the review to the board each year before the renewal window, and check afterwards whether the results matched expectations.
- 35
Send early renewal offers to fans who attend often
Flag fans with several home games attended this season and email them an early renewal offer before the general campaign.
Impact medium · effort low
- 36
Bundle streaming and exclusive content into the subscription
Add match streaming, exclusive club content and priority access to the subscription so it is worth more than a ticket alone.
Impact medium · effort high
- 37
Let supporters return tickets in the app for credit
Allow holders to transfer or return unused tickets in the club app and credit their account when the seat is resold.
Impact medium · effort medium
- 38
Launch a low-price digital membership without ticket benefits
Sell a membership of non-ticket benefits such as content and perks to fans who cannot or do not attend every match.
Impact medium · effort medium
- 39
Use exclusive member perks to lift retention
Design perks only members can get, and track whether they keep members renewing and generate additional revenue.
Impact medium · effort low
- 40
Ask members why they cancel at the cancellation step
Add a short reason question to the cancellation flow so you learn why members leave before they go.
Impact medium · effort low
- 41
Offer a temporary reduced fee to price-driven cancellers
When a member cancels because of price, offer a lower monthly fee for a limited period instead of losing them.
Impact medium · effort low
- 42
Validate card expiry dates before each renewal run
Check stored card expiry dates ahead of the renewal cycle and ask members to update cards that will fail.
Impact medium · effort low
- 43
Use automatic card updating to prevent failed renewals
Switch on automatic account updating with your payment provider so renewals use the latest card details.
Impact medium · effort low
- 44
Set grace periods and retry rules for failed payments
Configure time-based payment retries and a grace period so a declined card does not cancel the membership at once.
Impact medium · effort low
- 45
Score members for churn risk before renewal
Use attendance and engagement signals to flag members likely to lapse and give them a personal retention touch.
Impact medium · effort high
- 46
Offer a free trial of the digital membership
Let fans sample the extra content and club insight free for a period before paying.
Impact medium · effort low
- 47
Take payment details at sign-up and charge after the trial
Collect payment at registration but charge only when the free trial ends, so the member rolls into a paid plan.
Impact medium · effort medium
- 48
Build member profiles gradually through progressive profiling
Ask for a few extra details at each purchase or login rather than one long form, and add them to the profile.
Impact medium · effort medium
- 49
Recognise and reward every loyal act by a fan
Acknowledge fans when they show loyalty, so the behaviour you want is reinforced and they feel noticed.
Impact medium · effort medium
- 50
Record each fan interaction in the club's systems
Log attendance, purchases and engagement against the member profile so the data can drive later offers.
Impact medium · effort medium
- 51
Give free members a welcome gift and rewards for visits
Reward registered fans with a welcome treat and recognition for each match they attend.
Impact medium · effort low
- 52
Require a minimum attendance to keep season ticket privileges
Set a minimum number of home games that holders must attend or risk losing renewal rights, to cut no-shows.
Impact medium · effort medium
- 53
Run an Every Seat Counts campaign to fill empty seats
Ask season ticket holders who cannot attend to hand back their seat, and publicise the campaign to lift attendance.
Impact medium · effort low
- 54
Set a price floor so single tickets never undercut members
Fix a minimum price for single-match tickets so a casual buyer never pays less than a season ticket holder per game.
Impact medium · effort low
- 55
Co-brand loyalty activations with commercial partners
Build targeted rewards with sponsors so partner offers add loyalty benefits for members.
Impact medium · effort medium
- 56
Design different loyalty programmes for different fan types
Create separate routes for casual viewers and existing supporters instead of one programme for everyone.
Impact medium · effort medium
- 57
Present the loyal member base to sponsors as an audience
Show commercial partners the size and profile of your identified members as a selling point for sponsorship.
Impact medium · effort low
- 58
Offer experiential rewards, not only discounts
Add rewards such as access and experiences for fans who value them, alongside points and subscription benefits.
Impact medium · effort medium
- 59
Personalise offers for each priority fan segment
Write distinct offers for each priority segment so every group sees something relevant to them.
Impact medium · effort medium
- 60
Avoid generic programmes that dilute season ticket value
Check that new fan programmes do not offer so much that they weaken the case for being a season ticket holder.
Impact medium · effort low
- 61
Segment fans by behaviour, not only by season ticket status
Group fans by what they do and want, so non-holders with high potential are targeted too.
Impact medium · effort medium
- 62
Sell a supporters membership bundling a ticket and club shirt
Package a season ticket and an official shirt into one membership price for new supporters.
Impact medium · effort medium
- 63
Launch a digital membership to diversify income
Build a digital membership as a recurring income line that reduces dependence on sponsorship and ticketing.
Impact medium · effort high
- 64
Fund a dedicated, localised marketing budget for the membership
Ring-fence a marketing budget for the membership launch, tailored to each market.
Impact medium · effort medium
- 65
Localise membership messages by language and region
Write membership marketing in the local language of each region you target, including international fans.
Impact medium · effort low
- 66
Assign a dedicated membership team
Name people whose main job is membership growth, whether existing staff refocused or new hires.
Impact medium · effort medium
- 67
Align leadership on membership growth and commercial KPIs
Agree membership targets with club leadership and tie them to commercial KPIs.
Impact medium · effort low
- 68
Test the benefits mix and price before launch
Use data to choose the mix of content, features, offers and products, and test pricing before launching.
Impact medium · effort medium
- 69
Create spaces where core fans bring casual fans along
Give committed supporters forums and groups to advocate for the club and invite casual fans in.
Impact medium · effort medium
- 70
Dedicate part of the programme to nurturing casual fans
Shift some effort from the most engaged fans to casual fans in the long tail, who hold more untapped potential.
Impact medium · effort medium
- 71
Research lapsed and casual fans to find their barriers
Run quantitative and qualitative research to learn what stops fans engaging, then address those barriers.
Impact medium · effort medium
- 72
Personalise the matchday experience for known members
Use identified attendance data to tailor the matchday experience, since personalisation makes fans more likely to return.
Impact medium · effort medium
- 73
Offer hospitality and parking add-ons at ticket checkout
Present hospitality, parking, merchandise and food bundles early in the buying journey to raise basket value.
Impact medium · effort low
- 74
Use fan data to target merchandise and ticket offers
Identify likely attendees and likely shirt buyers from fan data and send them targeted messages.
Impact medium · effort medium
- 75
Track which channels members revisit and who will pay
Build cross-channel retention insight on where fans return and which will pay for exclusive offers.
Impact medium · effort high
- 76
Issue a branded club payment card that rewards spending
Partner on a branded payment card so everyday spending earns rewards and gives the club data on fan behaviour.
Impact medium · effort high
- 77
Add community features to the membership to cut churn
Include community and membership elements in the club platform to counter subscription fatigue.
Impact medium · effort medium
- 78
Use an owned streaming service as the anchor of the membership
Build the membership around a direct-to-fan service whose user data tells you who fans are and how they engage.
Impact medium · effort high
- 79
Launch a club streaming offer using retained rights
Create a complementary streaming service from rights you keep, to serve the most avid fans and collect data.
Impact medium · effort high
- 80
Manage membership by customer lifetime value
Measure each member by lifetime value and align data, marketing, content and proposition work to raise it.
Impact medium · effort medium
- 81
Offer renewing members a guaranteed seat position
Promise renewing holders they keep their seat and position, the main reason fans renew.
Impact medium · effort low
- 82
Ring-fence concession prices for older and younger members
Protect discounted prices for older and younger supporters and other vulnerable groups when prices rise.
Impact medium · effort low
- 83
Consult fan groups before changing ticket prices
Talk to supporter groups before finalising price proposals to avoid backlash and protect goodwill.
Impact medium · effort low
- 84
Build the club app as a one-stop member hub
Make the app or website a single hub for scores, behind-the-scenes video, player stats, social feeds and fantasy.
Impact medium · effort high
- 85
Make voting and governance visible
Socio democracy is a benefit, communicate decisions members shaped.
Impact low · effort low
How to do it
- List the decisions members influence, such as elections, assemblies and consultations, and the dates when each takes place.
- Publish a short plain summary after each decision, saying what members decided and what will change as a result.
- Remind members of their voting rights in the welcome pack, the newsletter and on the join page.
- Make voting easy by offering online or proxy options where your rules allow.
- Check turnout at each vote and ask in the survey whether members feel heard, then improve the communication.
- 86
Add birthday and milestone touches
A birthday message and 10/25-year recognitions cost little, bond a lot.
Impact low · effort low
How to do it
- Add birthday and join date fields to the member record, and check that you hold consent to use them.
- Write a short, warm birthday message and set it up to send automatically, with a small gesture where you can afford it.
- Choose milestone years of membership to recognise, and prepare a simple card, certificate or mention at a match.
- Invite long-standing members to be recognised on matchday, on the screen or in the programme.
- Review replies and any feedback, and see whether recognised members renew at a higher rate than others.
- 87
Build a local business perks network
Local shops give member discounts; the card gains everyday value.
Impact low · effort medium
How to do it
- List the local businesses your members use and approach a handful of them with a simple offer of a discount for members.
- Agree the terms in writing: what the discount is, how a member proves membership and how long it runs.
- Show the perks on a page of your site and on the digital card or a printed leaflet, with the shop logos.
- Give each business a window sticker or a small sign and thank them publicly in your newsletter.
- Ask partners how many members used the offer and ask members which perks they value, then refresh the list each season.
- 88
Offer an exile / abroad membership
A digital-first tier for fans who moved away keeps them counted and paying.
Impact low · effort low
How to do it
- Check how many members and past buyers live outside your area, using postcodes or countries on your records.
- Design a digital tier with benefits that work from a distance, such as a digital card, streamed content and a members' newsletter.
- Set a price that suits the lower cost of delivery, and make joining possible entirely online with international payment.
- Promote the tier through social channels and supporters' groups abroad, and ask existing members to pass it on.
- Track exile sign-ups, renewals and engagement, and ask them what else would keep them close.
- 89
Add a communications preference centre
Let members choose channels and topics, fewer unsubscribes, cleaner consent.
Impact low · effort medium
How to do it
- List the types of message you send, such as match news, offers, events and surveys, and decide which ones people could choose separately.
- Set up a preference page in your email or CRM tool where members tick channels and topics, and record the choice with a date.
- Link to the page from every email footer and from the member account, in plain language.
- Ask existing members to confirm their choices through a short email, offering a simple route to update them.
- Review unsubscribes and complaints monthly, and check that sending follows each member's recorded choices.
- 90
Reward loyal away travellers with bonus points
Record away attendance against the member profile and give regular travellers bonus points and priority access to away tickets.
Impact low · effort medium
- 91
Run fantasy leagues and quizzes to learn fan preferences
Host fantasy leagues and interactive quizzes in the club app, and store the answers on the member profile.
Impact low · effort medium
- 92
Give a free month on annual memberships
Offer a month free on a 12-month plan as the joining incentive instead of a flat discount.
Impact low · effort low
- 93
Track unspent loyalty points as a disengagement signal
Report the share of points earned but not used, and contact members who sit on large unspent balances.
Impact low · effort low
- 94
Avoid loyalty points that expire before use
Set point expiry rules long enough for members to spend them, and keep rewards attractive enough to want.
Impact low · effort low
- 95
Link the loyalty programme to community causes
Add community and social-value initiatives to the programme so loyalty reaches beyond sport.
Impact low · effort medium
- 96
Offer members food and drink deals late in the match
Use loyalty offers to sell remaining food and drink inventory late in a game, boosting revenue and cutting waste.
Impact low · effort low
- 97
Promote the food and drink loyalty benefit to members
Tell members clearly what loyalty benefits exist at concessions, since many fans are unaware of any.
Impact low · effort low
- 98
Seat supporters club members together in the stadium
Allocate a block so members sit together, which builds atmosphere and gives the membership a visible benefit.
Impact low · effort low
- 99
Brand the membership so it stands apart
Give the membership its own name and identity that differentiates it from other club offers.
Impact low · effort low
- 100
Run polls, quizzes and competitions in the member community
Use engagement tools such as polls, competitions, quizzes and image contests to keep members active.
Impact low · effort low
- 101
Involve members before changing the crest or club identity
Consult supporters before any badge or branding change, since a change made without them can fail.
Impact low · effort low
- 102
Sell an optional paid exclusive content add-on
Offer members an optional subscription for exclusive content such as a weekly highlights reel.
Impact low · effort medium
- 103
Keep members engaged in the off-season with on-demand content
Offer documentaries and on-demand libraries so members stay connected when there are no matches.
Impact low · effort medium
- 104
Offer a paid fan community with access to other fans
Charge for access to an organised community, as young fans will pay to reach the community built around them.
Impact low · effort medium
- 105
Communicate the club's values to attract younger members
State and show the club's values in membership marketing, as younger fans back clubs that reflect theirs.
Impact low · effort low