Research library
Club accounts, league and governing-body reports, consultancy studies and academic research on how football clubs make money off the pitch. Every document is catalogued with its publisher and its subject. Those read in full are cut into passages, so a practice can quote exactly what a source says.
By discipline
All 865 practicesFill seats and price them right.
85 practicesGrow spend per head on matchday.
61 practicesTurn the badge into a retail engine.
72 practicesConvert fans into recurring revenue.
105 practicesPrice, package and prove your inventory.
107 practicesOwn the fan relationship end to end.
120 practicesThe stadium as a 365-day asset.
56 practicesOne connected data layer for the club.
134 practicesProtect and grow squad value.
55 practicesTurn development cost into player value.
70 practicesClub finance, valuation and sustainability rules.
Background readingPrivate capital, venture finance and deal structures.
Background readingWhere the sports industry is heading.
Background readingA document can cover more than one discipline, so these counts add up to more than the library.
By publisher
Read in full, most recent first
each links to the published originalHow the library is used
The practices are written from this reading, and a person on the Institute’s team approves or edits each one before it is published.
Where a study or a club’s own figures measured what a practice brought, the effect is quoted word for word and checked automatically against the document. Today that is 4 practices. Where nothing was measured, a practice carries no number.