For large clubs · 30,000+ seats
An outside view the board can hold the organisation to.
A large club does not need a checklist to run a matchday. What it needs is an independent view of where the commercial side stands against the practices of the best-run clubs, and a faster route from a decision to something that works.
The story at your size
Same research. A different way of putting it to work.
The club report gives the board that view, sourced line by line. The growth programme keeps the organisation to it month by month, and where a move needs software, a webshop, ticketing and membership flows or fan data, we build it, and it is yours when it is done.
The report is the yardstick, the programme keeps the pace, the builds make it real.
Where we would look first
- The venue as a business that earns beyond matchday
- Sponsorship sold and reported on with evidence
- Fan data joined up across ticketing, retail and membership
- One view across the academy, the venue and the commercial side
Start reading here
Three areas worth an evening at your size.
Each area lists its practices with the steps to put them in place. A number appears beside a practice only where research measured it, quoted from the source.
What we offer at your size
Starting with the free scan.
Where your club stands, the moves with the most room and how to do each one, with quotes from research and a debrief.
We work through the moves with your club every month: decide, assign, follow up, with a one-page update for the board.
Website, webshop, ticketing and membership flows, fan data: built or set up for your club, and yours when it is done.
Starting prices, excluding VAT. The final price follows a first conversation about your club.
Where to start
Leave your website. A person reads the scan.
We read your public pages against more than 700 commercial practices and send you what we found, and where we would start. Free, and without obligation.