For owners & investors
Read the commercial side before you sign.
Whether you are buying the club, lending to it or putting your name on its shirt, the question is the same: how well does it make money off the pitch, and where is the room? We give you an independent read.
From first look to review
You bring the thesis. We read the club against it.
The club scan reads a club's public pages against more than 700 commercial practices: in place, a gap, or not visible from outside. A person reads it before it reaches you.
A commercial review of the club before you invest, buy, lend or sponsor: the club compared with clubs like it from public facts, where the upside is and what it would take to reach it.
Red flags in the commercial operation and the questions they raise, so the conversation with the club starts from what is visible, not from the deck it sends you.
What the review is, and is not
An outside view, with its limits stated.
We read the club from outside, against the same practices we publish for every club. You see what we found and where we found it.
Every finding names its source: a page we read, a public fact or a piece of research. A number appears only where research measured it.
Not a valuation, and not legal or financial due diligence. It sits beside those, on the part of the business they rarely read closely.
We never tell you what a club will earn. We tell you what clubs that grow off the pitch actually do, how this one compares, and where the evidence comes from.
Send us the club you are looking at. Start with the free scan.