For small clubs · Under 5,000 seats
Structure, without the hires you can't yet make.
At this size the club runs on passion and a handful of people who do everything. There is no commercial department; there is a matchday, a canteen and a sponsor board that gets renewed over coffee.
The story at your size
Same research. A different way of putting it to work.
The practices are free to read, area by area, each with the steps to put it in place. The free scan reads your public pages the way a supporter and a sponsor do, and a person tells you where we would start. That is structure your people can follow, without a new hire.
No new hires needed. The practices are the structure; your people stay the engine.
Where we would look first
- A season-ticket renewal campaign with dates and a set of messages
- A local sponsorship rate card, so nothing is sold on gut feel
- Group sales to schools and companies for the quieter fixtures
- A website that makes buying a ticket or a shirt easy
Start reading here
Three areas worth an evening at your size.
Each area lists its practices with the steps to put them in place. A number appears beside a practice only where research measured it, quoted from the source.
What we offer at your size
Free, and enough to start.
Every practice by area, with the steps to put it in place and, where research measured one, the effect quoted from the source.
Your public pages read against more than 700 commercial practices, and the moves we would make first. Read and sent by a person.
Starting prices, excluding VAT. The final price follows a first conversation about your club.
Where to start
Leave your website. A person reads the scan.
We read your public pages against more than 700 commercial practices and send you what we found, and where we would start. Free, and without obligation.