Advisory and pricing
The research is free. Advisory is how we help clubs do the work.
It is also how the Institute is funded. Every engagement starts with the free scan, so we both know where the club stands before anyone pays for anything.
For a club
A ladder, not a menu. Start free, go as far as the club needs.
What your public pages show against more than 700 commercial practices, and the moves we would make first. Read and sent by a person.
- In place, a gap, or not visible from outside, per practice
- The first moves, with the evidence behind them
The full report on your club: where it stands, the moves with the most room and how to do each one.
- A report written for your club, with quotes from research and links to the originals
- The full set of practices with the steps for each
- A debrief with us, on site or by video
We work through the moves with your club every month: decide, assign, follow up. Six months to start, then month by month.
- A monthly session that decides the next moves and who owns them
- A one-page update for the board each month
- A review per area every quarter
Website, webshop, ticketing and membership flows, fan data: built or set up for your club, and yours when it is done.
- A fixed price after a short scoping
- Training for your staff at handover
- Where a standard product is better, we say so and help you choose it
For leagues, owners and investors
The same method, for whoever needs to see the whole picture.
The same method across every club of a league: a scan of each club, a view of the league as a whole and a workshop with the clubs.
- A scan of every club, shared with that club
- The practices most clubs miss, and examples from within the league
- Nothing ranked in public without consent
A commercial review of a club before you invest, buy, lend or sponsor: where the room is, what it would take and what to ask management.
- The club compared with clubs like it, from public facts
- Red flags in the commercial operation
- Not a valuation, and not legal or financial due diligence
Starting prices, excluding VAT. The final price follows a first conversation about your club.
What we promise
We measure progress in practices put in place; we never promise what a club will earn.
Every number names its source, and a number appears only where research measured it. Where you share your own figures, we track those too.
Paying changes nothing in what we find. How we stay independent.
How to start
Request the free scan and tell us what you are looking for in the note. We reply personally.