For mid-size clubs · 5,000 to 30,000 seats
Professional, ambitious, and stretched thin.
You have a commercial director, maybe a small team, and a board that wants growth. What you lack is an outside read on which of the ideas on the table deserves the season it will consume.
The story at your size
Same research. A different way of putting it to work.
The club report sets out where you stand, the moves with the most room and how to do each one, with the evidence behind them. The growth programme then works through those moves with your team every month: decide, assign, follow up, and a one-page update for the board.
The report makes the case to the board; the programme means the work does not wait for headcount.
Where we would look first
- Hospitality sold as products with targets, not favours
- Fixture categories and pricing that follows demand
- A membership that turns supporters into subscribers
- Non-matchday venue hire with a one-sheet and a pipeline
Start reading here
Three areas worth an evening at your size.
Each area lists its practices with the steps to put them in place. A number appears beside a practice only where research measured it, quoted from the source.
What we offer at your size
Starting with the free scan.
Your public pages read against more than 700 commercial practices, and the moves we would make first. Read and sent by a person.
Where your club stands, the moves with the most room and how to do each one, with quotes from research and a debrief.
We work through the moves with your club every month: decide, assign, follow up, with a one-page update for the board.
Starting prices, excluding VAT. The final price follows a first conversation about your club.
Where to start
Leave your website. A person reads the scan.
We read your public pages against more than 700 commercial practices and send you what we found, and where we would start. Free, and without obligation.